Valve has updated and clarified its disclosure rules for generative Artificial Intelligence on Steam, refining how developers must report their use of the technology. The changes, highlighted by GameDiscoverCo’s Simon Carless and reported by Game Developer editor-in-chief Danielle Riendeau, focus on distinguishing between behind-the-scenes workflow assistance and Artificial Intelligence generated content that is visible in the final product or its promotion.
According to the revised guidance, developers do not need to disclose if they used “AI powered tools” that function as workflow aids, such as code helper software or similar utilities that assist development without directly placing Artificial Intelligence generated assets into the game. However, developers do need to list any use of “AI to generate content for the game” and “AI content generated during gameplay” whenever that content appears in the game itself or in any of the game’s associated materials.
Valve explains that when Artificial Intelligence is used to create content, this disclosure requirement applies both to the game and to related material like marketing assets or the Steam store page. For Artificial Intelligence generated content created before release, developers must fill out a text box describing how these tools were used. For Artificial Intelligence content generated during gameplay, developers must check a box if the game itself produces Artificial Intelligence generated images, text, or other types of content. Simon Carless notes that these directives were significantly rewritten, which suggests Valve is attempting to offer more clarity and predictability for developers who are incorporating generative Artificial Intelligence into their projects.
