Scrunch AI, a startup focused on optimizing brand discovery for artificial intelligence-driven platforms, has closed a new Series A funding round led by Decibel, with contributions from Mayfield, Homebrew, and several prominent tech investors. Although the precise amount raised was not disclosed, the round underscores growing investor confidence in tools that help brands adapt to the rapidly evolving landscape of artificial intelligence-based search. Notably, Scrunch has seen its customer base expand rapidly—growing more than 50% month-over-month over the past three months, with more than 500 brands now depending on the platform to monitor and increase their visibility in generative search results.
The company’s mission is to ensure brands appear prominently in artificial intelligence-powered experiences, as traditional search engine optimization is increasingly insufficient in the age of conversational and agent-driven discovery. Scrunch AI´s software provides brands with a detailed understanding of how they are represented across large language model-powered platforms, such as ChatGPT, Claude, and Perplexity. Clients report notable gains, including up to 4x improvements in visibility and a 40% increase in referral traffic. The company has introduced a new agency program, enabling marketing agencies to manage content visibility for multiple clients as artificial intelligence-driven search becomes standard practice.
Scrunch was co-founded by Chris Andrew, a veteran in SaaS product development, and launched publicly in November 2024 after two years of development with enterprise partners. Its client roster includes major organizations like Lenovo and Crunchbase, attesting to enterprise demand for solutions to artificial intelligence-era challenges. Central to Scrunch´s offering is its new Agent Experience Platform (AXP), a system designed to serve machine-readable, structured content tailored for artificial intelligence crawlers, without altering the human-facing website. This dual approach bridges the gap between conventional web design and the unique parsing and ranking requirements of generative platforms. With industry data showing that over 70% of Fortune 1000 websites remain poorly indexed by artificial intelligence crawlers, Scrunch aims to establish itself as the essential infrastructure for brand discovery in this transformative era.
Backed by experienced operators such as TJ Parker (PillPack), Bryant Chou (Webflow), and Clara Shih (Meta artificial intelligence, formerly Salesforce), Scrunch is betting that early adoption will define tomorrow´s market leaders. As a result, it positions itself not just as a visibility analytics tool but as a foundational layer for the next phase of digital marketing.
