Artificial intelligence is rapidly reshaping the financial sector, with Societe Generale positioning itself at the forefront of this transformation. Highlighted recently at the AI Action Summit in Paris and reinforced by the French government´s ´Dare to Use AI´ programme announced in July 2025, the drive for innovation has become central to maintaining competitive advantage in a demanding economic landscape. The bank’s Chief Data and AI Officer for French Retail Banking, Agnès Lévy-Soussan, detailed the strategic approach taken to deliver value to both clients and employees while ensuring responsible deployment of these technologies.
Societe Generale’s Artificial Intelligence (AI) strategy rests on three pillars: leveraging generative Artificial Intelligence to benefit clients and staff, automating crucial processes to improve efficiency, and scaling up existing AI-powered tools. The bank has already integrated Artificial Intelligence into numerous use cases such as fraud prevention and tailored financial advice, allowing advisers to recommend solutions based on a client’s specific circumstances. This agile and practical application of Artificial Intelligence is providing a particular edge to mid-sized organizations able to iterate and adapt quickly. User feedback and operational data continuously inform the refinement of services, ensuring ongoing value delivery and increased user satisfaction.
Generative Artificial Intelligence plays a pivotal role across two main fronts. First, intelligent assistants are being designed to offer a seamless omnichannel experience—spanning website, mobile app, phone, and email—helping clients quickly resolve simple issues and guiding them either to digital solutions or to human advisers for more complex needs. Second, for employees, generative Artificial Intelligence enhances access to information through advanced search tools that draw from the bank’s knowledge bases, facilitating research, source verification, and decision support. These innovations are part of a broader transformation driven by SocGen AI, a new group-wide entity created for the large-scale deployment of Artificial Intelligence. This move comes alongside a renewed technical foundation and strengthened governance, focused on upholding ethical, security, and regulatory standards as the institution unlocks new capabilities while adhering to its core values and standards.
