The majority of influencers are actively using artificial intelligence in their content creation processes, but recent research indicates consumers are uneasy about this growing trend. Commissioned by survey platform Typeform, the study surveyed 1,300 individuals across the creator, marketing, and consumer landscapes. The focus was on business-to-business creators with an established presence on LinkedIn and ties to marketing, featuring known figures like Corporate Natalie, Jayde Powell, and Gabriel Gomez among participants.
Typeform´s findings highlight a significant divide. While artificial intelligence-powered tools have become more sophisticated and deeply integrated into the creator economy, consumers are not entirely comfortable with the lack of clarity around how influencers deploy the technology. This skepticism underscores a broader demand for transparency, as consumers want clear communication regarding the adoption and impact of artificial intelligence in influencer content.
As artificial intelligence’s role in marketing and content creation continues to expand, the report suggests a critical need for alignment among influencers, marketers, and their audiences. Only through better communication and openness about artificial intelligence usage can creators maintain trust with followers, with transparency likely rising as a core value in the next evolution of creator-audience relationships.
