New research from CFA Institute, cited in an article by Margaret Franklin, CFA, finds that recent U.S. graduates entering the workforce overwhelmingly prefer human advisers for financial planning. The survey reports 91% of graduates trust human advisers most, compared with 53% who trust online influencers and 49% who trust Artificial Intelligence tools such as ChatGPT. The article frames this gap as a clear signal that trust and human relationships remain central to advice even in a digitally native cohort.
The piece details Gen Z motivations for building wealth, emphasizing stability and practicality. Sixty-three percent of graduates cited financial security as their top driver and 60% said being able to meet day-to-day needs without worry was a priority. Nearly half, 45%, said they are most likely to work with someone they trust and who puts their interests first. In addition, two-thirds (67%) said a solid financial plan is key to reaching goals in 10 years, and 59% stressed the importance of understanding financial markets and strategies. These findings point to a preference for long-term, personalized planning over short-term or hype-driven approaches.
The article argues that technology, including Artificial Intelligence, should augment rather than replace human advisers. Yen Truong, a recent graduate and financial planning specialist at CAPTRUST, told the author that advisers provide perspective, education and emotional support in volatile times, and described Artificial Intelligence as a powerful tool for improving productivity in research analysis and investment operations. The author recommends that firms upskill staff to leverage Artificial Intelligence responsibly so advisers can offer personalized, fiduciary-centered service while using technology to enhance accuracy and efficiency. The conclusion is that the future of wealth management combines human connection, personalized advice and technology fluency to meet Gen Z expectations and raise standards for all clients.
