The human engine of artificial intelligence: datawork and LLM performance

Adriana Alvarado of IBM argues that datawork – the human processes of collecting, curating and documenting datasets – is the core driver of artificial intelligence performance and fairness. Her talk explores why Large Language Models amplify the stakes of these human choices and how synthetic data and robust governance fit into the solution.

The business side of artificial intelligence content creation

Generative artificial intelligence is shifting marketing relationships from vendors to partners and elevating contracts as strategic assets. New deal structures, from archive-driven fan remixes to omniverse production and feed-level integration, are reshaping how brands create and monetise content.