Epium Blog

AI is often seen as the cure-all for ecommerce problems, from customer service to inventory management. But AI is just a tool, not a magic bullet. While it can automate tasks and improve efficiency, it won’t fix a flawed business model or poor strategy. AI is most useful for optimization, like inventory sorting or personalizing customer experiences. Using it just to follow trends or avoid the hard work, like keyword research, is a waste. The real value of AI comes when it solves specific problems, not when it's used for everything. If used correctly, AI can revolutionize parts of your business; otherwise, it’s just another overhyped tool.