Samsung Display said it is accelerating the expansion of its automotive business, which it describes as one of its next-generation growth engines. The company is broadening its vehicle oled portfolio and actively engaging new customers as part of that push. Samsung Display will be the only panel manufacturer participating in IAA Mobility 2025, the global mobility exhibition in Munich, Germany, scheduled for September 9 to 14, giving the company a dedicated public platform for its automotive ambitions.
At IAA Mobility 2025 Samsung Display plans to unveil a wide range of what it called innovative technologies and customer-centric display solutions designed to illustrate the company’s view of the future of mobility. The announcement frames the exhibits as demonstrations of how display hardware can evolve to meet vehicle makers’ needs, though the company did not list specific product models or technical specifications in the release. The show presence positions Samsung Display as a supplier focused on both broadening its product lineup and accelerating commercial engagement with automotive customers.
Across its presentation the company intends to highlight the distinct advantages of oled for automotive use, emphasizing two areas in particular: enabling safer driving and delivering premium in-car entertainment. Samsung Display said the exhibition will also be used to present the potential and its vision for oled as a core component of future mobility. The release included an image link and a pointer to the full story for more information, but did not provide further technical or commercial details about timelines, production capacity, or partner customers.
