City St George´s, University of London, will host a seminar on 10 July 2025, focusing on how artificial intelligence is reshaping survey research. The event will be held online and is free to the public, requiring only Zoom registration. Part of the ´European Social Survey and NatCen Social Research Survey Methodology Seminar Series´, the session brings together experts Mario Callegaro, founder of Callegaro Research Ltd., and Yongwei Yang of Google DeepMind, to examine the emerging landscape of artificial intelligence-driven methodologies.
The seminar addresses the rapid integration of artificial intelligence into survey workflows, evolving far beyond analytic methods for data augmentation and analysis, which had long been the primary application for researchers and quantitative methodologists. Following the rise of generative models and large language technologies since late 2022, the field has seen an explosion of new tools and practices relevant to every step of survey design and data interpretation. The speakers will systematically review developments in the literature and in community discourse, parsing tangible research advances from opinion and hype circulating within professional networks and social media.
The session promises a balanced perspective, blending concrete examples with strategic frameworks to highlight both the opportunities and pitfalls presented by artificial intelligence. Attendees can expect a thorough mapping of practical applications, all organized around the complete survey research workflow, supported by recent case studies and discussion of outcomes, both successful and cautionary. The speakers will also address the ongoing need for survey researchers to adapt — providing recommendations and strategic guidance on reskilling and positioning oneself within an ecosystem being transformed by technological innovation. Backgrounds on the featured speakers demonstrate their deep expertise, spanning user experience, survey quality, and methodological innovation in both corporate and academic spheres.
