Nvidia unveiled the RTX Spark chip for consumer Windows laptops and desktops, presenting it as its first fully integrated consumer processor and a new push against Intel, AMD, Apple and Qualcomm. The company said the chip is designed to run personal Artificial Intelligence agents locally while also handling games and creative software such as Adobe Photoshop. Unlike Nvidia’s previous consumer PC approach, which paired its graphics processors with CPUs from Intel or AMD, RTX Spark combines Nvidia’s own custom CPU design created in collaboration with MediaTek.
The announcement came during Jensen Huang’s keynote at the Computex trade show in Taiwan, where he said Nvidia and Microsoft are working together to “reinvent the PC.” On stage, Huang demonstrated RTX Spark laptops running “007 First Light” and “Forza Horizon 6,” and also showed a Mac Mini-sized desktop using the same chip. Nvidia did not provide a specific release date, but said the new computers will arrive “this fall” from manufacturers including ASUS, Dell, HP, Lenovo, Microsoft and MSI. The company also did not disclose prices, though a senior official told the Wall Street Journal the systems will be “priced at the premium end of the market.”
Nvidia and Microsoft have not shared specific performance metrics comparing RTX Spark systems with laptops using Apple, AMD or Intel processors. Nvidia senior director of product management Mark Aevermann said the laptops will provide “all-day battery life” and improve battery management compared with earlier laptops using Nvidia RTX GPUs. He also said the GPU should be comparable to Nvidia’s mid RTX 5070 mobile graphics processor, while the CPU will be “competitive” with other Windows PC chips. Nvidia added that the RTX Spark laptops will offer “up to 128 GB of memory,” matching the memory capacity available on Apple’s highest-end Macbook Pro models.
Investors reacted quickly in premarket trading. Nvidia’s stock rose 1.64% to ?.60 after the company introduced the chip alongside other datacenter products and tools. ARM Holding, whose architecture underpins the new CPU, climbed 8.69% in premarket to ?.83. Qualcomm, the only other maker of ARM-based chips for Windows laptops, fell 6.38% to to 235.03, while Intel and AMD shares dropped 2.83% and 3.12% respectively in early trading.
