Meta is rolling out a slate of Artificial Intelligence driven products for advertisers across Facebook, Instagram, Messenger, and WhatsApp, anchored by a new Business Artificial Intelligence digital agent. Working with a brand’s existing Meta account and campaigns, the agent learns from past social posts, ads, and website content to automatically respond to customer questions and purchase inquiries. The company positions this capability as an extension of its Advantage+ suite, designed to streamline the path from discovery to purchase.
Eligible businesses in the United States can deploy Business Artificial Intelligence on their websites as well as within Facebook and Instagram ads. Meta says it is working to broaden access to additional regions and languages, including support for businesses that use Messenger and WhatsApp, signaling a wider global rollout to come.
Beyond customer support, Meta is introducing the Meta Artificial Intelligence Business Assistant inside Ads Manager and Business Support Home. The chat-based assistant is built to provide recommendations, answer campaign questions, and help troubleshoot account issues such as spend limits or disabled accounts. Meta plans an initial release to selected small businesses this year, with broader availability targeted for 2026.
Meta is also enhancing Advantage+ creative tools to speed up production of ads. New features include Artificial Intelligence dubbing for multilingual versions, Artificial Intelligence generated music to create tailored background tracks, HDR video enhancement to boost color and contrast, and persona-based image generation to produce variations for distinct customer segments. These additions aim to reduce creative lift while enabling more personalized campaigns at scale.
On the creator side, advertisers gain new discovery and collaboration options. A Facebook Creator Discovery API will let marketers search for creators using filters such as audience demographics and engagement rates, while the Instagram Creator Marketplace API is opening to more advertisers, agencies, and developers. Within the Partnership Ads Hub, Meta will surface Artificial Intelligence recommendations for content collaborations, allowing suggested creator posts to be converted directly into paid ads. The company is also testing tools for creators to add product links in Instagram Reels and to join affiliate programs on Facebook.
Meta is experimenting with new shopping and ad experiences as well. A virtual try-on test allows people to upload a photo to see how clothing items in ads might look, a concept similar to try-ons already available in Google Shopping. The company is also testing generative Artificial Intelligence to build personalized landing pages after an ad click, dynamically assembling product details based on user behavior. Additionally, an Artificial Intelligence Sticker CTA feature will bring more visual, customizable call-to-action elements to ads across Facebook Stories, Reels, and Instagram placements.
