Google has updated its image-generation capabilities for advertisers with the release of Nano Banana Pro, making the tool available globally and free in Asset Studio and other Google properties. The company rolled the upgrade out to Workspace customers in Google Slides and Vids as well. Nano Banana Pro is positioned as an advanced creative and editing tool that helps advertisers reduce budgets and produce images faster, turning imaginative concepts into finished assets without starting from scratch.
Nano Banana Pro is powered by advanced Artificial Intelligence built on Gemini 3. According to Google, the model can generate complex, professional-grade images in less than 10 seconds and, in some cases, in under a second. New features include conversational text editing, the ability to add multiple products into a single scene, seasonal variations, and rapid testing of creative concepts. The model now renders complex textures to highlight products with greater detail and photo-realistic accuracy, with the goal of accelerating high-quality content creation that could improve ad performance.
Google also introduced verification tools for content generated by its systems. All media produced by Google’s tools is embedded with the SynthID digital watermark. Creators can upload an image into the Gemini app and ask whether it was generated by Google Artificial Intelligence, a process the company intends to expand to audio and video. In addition to SynthID, Google will add a visible watermark called the Gemini sparkle for images generated by Google AI Pro tier users. The company removed the visible watermark for images generated by Google AI Ultra subscribers and within the Google AI Studio developer tool. The announcement coincides with the IAB’s 2025 Creator Economy Ad Spend & Strategy Report and IAB findings that creators are influencing purchase decisions, with 43% of brands using creator campaigns for awareness and 32% using them to drive online sales.
