EU cyber security market up 13% amid AI, regulation push

European cybersecurity spending rose sharply as concerns about Artificial Intelligence misuse and new EU rules drive buying and consolidation across the market.

The European cybersecurity market expanded by 13% in the first half of 2025, driven by stronger demand, tighter regulation, and deal activity, according to data from CONTEXT. Revenue through european IT distribution showed broad year-on-year growth, signalling renewed corporate focus on digital resilience. CONTEXT´s analysis frames the rise as multi-causal: companies are responding to evolving threats and to an environment where compliance is becoming mandatory rather than optional.

Country-level performance varied sharply. Southern europe led growth, with italy up 23% and spain up 26%, while germany rose 14%. The united kingdom recorded an 11% decline, a change CONTEXT attributes to a high comparative base in the first half of 2024 rather than to systemic weakness. Network security was the standout segment, increasing 21% overall; within that category italy surged 56%, spain 44%, and germany 27%. Cloud security, endpoint security, and infrastructure protection also contributed to the market upswing, reflecting demand for layered defences.

Consolidation is reshaping the sector. CONTEXT highlighted a major proposed acquisition of CyberArk by a large vendor as one of the biggest transactions in recent cyber history, a deal CONTEXT says could alter market structure and the availability of integrated solutions. Joe Turner, global director of research at CONTEXT, stressed the strategic shift: ´Cybersecurity is no longer a niche IT investment, it´s a core part of business resilience. From compliance to Artificial Intelligence driven fraud, companies across europe are waking up to the risks and prioritising spend accordingly.´

Regulatory pressure and new frameworks are adding urgency. The european union has set out a cyber security blueprint intended to harmonise crisis response and simplify cross-border compliance, while rules such as NIS2 raise baseline requirements. CONTEXT´s SalesWatch also flagged growing worries about generative Artificial Intelligence and its misuse, including deepfakes, realistic phishing and automated attacks. Combined with active exploits like the ongoing SonicWall VPN vulnerability, these factors underpin a positive outlook for cybersecurity spending through the rest of 2025, according to CONTEXT´s industry tracking.

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