Beyond the hype: artificial intelligence, augmented reality, spatial computing, and the next wave of innovation

Unstoppable Domains COO Sandy Carter unpacks leadership, artificial intelligence transformation, and the future of spatial computing in a candid discussion about what’s real (and what’s not) for business leaders.

In a special episode of TechMagic, hosts Cathy Hackl and Lee Kebler sit down with Sandy Carter, author of ´AI First, Human Always´ and COO of Unstoppable Domains, to navigate the rapidly evolving landscape of artificial intelligence-driven leadership. The conversation spotlights how leaders can cut past the hype and integrate artificial intelligence into their organizations, while remaining focused on human-centric outcomes. Carter argues that artificial intelligence is less about job elimination and more about transformation, predicting that 60-70% of jobs will change rather than disappear. She cites examples such as spas employing artificial intelligence agents to personalize treatments, driving efficiency and enhancing user experience.

Hackl recounts her experience at Apple´s Vision Pro developer workshop, providing a glimpse into the future of spatial computing. She explains how VisionOS and new developer tools could revolutionize content creation and user engagement, signaling a major leap forward in immersive technology for businesses. Meta´s latest investments were also dissected by Kebler, from the multimillion-dollar creator fund for Horizon Worlds to advancements in augmented reality glasses, all of which present exciting opportunities and increased competition in the spatial computing space. The guests emphasize the urgent need for brands and content creators to adapt their strategies in anticipation of a new era in digital engagement.

Carter underscores the importance of developing an artificial intelligence-first mindset at the leadership level, prescribing that every employee should have an artificial intelligence assistant by the end of the year. She details frameworks for evaluating artificial intelligence reliability—using supply chain management as a case study—and highlights the financial repercussions of seemingly minor mistakes. Finally, the preview of her upcoming South by Southwest keynote teases a myth-busting session designed to demystify artificial intelligence, featuring live demos and guest interactions aimed at separating substance from spectacle. The episode ultimately challenges both seasoned executives and emerging entrepreneurs to rethink their approach to technology adoption, urging them to stay grounded in the human dimensions of innovation while navigating artificial intelligence, augmented reality, and spatial computing´s transformative potential.

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