Meta’s Vibes and OpenAI’s Sora 2 have introduced a new class of Artificial Intelligence-generated social video feeds that are described as fun, bizarre and uncanny. These feeds are designed for social engagement – to spark conversation, shares, likes and rapid distribution – and they are produced via prompts rather than the painstaking process human creators typically follow. The article frames these tools as a potential threat to professional online creators by creating large volumes of shareable video with minimal human effort.
The piece positions the creator economy at a moment of reckoning. It notes that only a small share of people actually support themselves solely by creating online content, and it cites Ari Paparo, founder of Marketecture Media, who warned on a recent episode of the TWiT podcast that creators could be among the first roles affected by Artificial Intelligence. The reporting is nuanced: some parts of the creator economy are more vulnerable than others. Fashion models and brand spokespeople are singled out as particularly exposed because generated characters can look convincing and audience connections with such figures tend to be surface-level. The article also observes that some ad agencies may opt to produce AI ads rather than work with difficult human talent, potentially cutting into existing business.
Despite the risks, the article argues authenticity still matters. Audiences tune into creators for genuine voices, new viewpoints and original insight, qualities that Artificial Intelligence currently struggles to originate. The reporting emphasizes that all AI videos begin with a human prompt, and when a generated video catches on there is often a creator behind it, even if they do not appear on camera. At a broader level the piece warns of a scenario in which proliferating AI output could flood media channels and devalue content industry-wide, a risk compared to a denial-of-service attack on media. It concludes that while disruption is selective and not uniformly imminent, the rise of Artificial Intelligence-generated social feeds is an important development for creators, brands and publishers to watch.
