Artificial intelligence tools and techniques for marketing

Learn how to harness Artificial Intelligence to transform marketing campaigns, personalize customer experiences, and streamline workflows in a free online workshop.

Organized by MCSC Women’s Business Center, this online workshop introduces practical uses of Artificial Intelligence for marketing. The session is scheduled for Monday, September 15, 2025, from 9:00 AM to 10:30 AM Pacific daylight time and will be delivered via Zoom. The event is offered at no cost and is intended to give attendees actionable strategies to stay current with evolving marketing practices.

The curriculum focuses on three core areas. Crafting marketing campaigns with Artificial Intelligence includes hands-on examples of using ChatGPT prompts to generate ad copy, email campaigns, and creative slogans tailored to specific audiences. Artificial Intelligence for customer insights covers tools and techniques to analyze customer data and behavior so marketers can deliver hyper-personalized strategies. Streamlining marketing workflows explains automation tools powered by Artificial Intelligence to save time on repetitive tasks such as scheduling, tracking performance, and reporting.

Practical details and registration are provided through the event website. The listing links to an external event page for more information and calendar options. Organizers and contacts are stated as MCSC Women’s Business Center and Monterey County WBC, with phone numbers and an email contact available for questions or additional information. Attendees can also set a reminder through the event page. All other specifics included here are drawn from the event description and logistics published on the host site.

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Keeping European industry and science at the forefront of Artificial Intelligence

The European Commission unveiled two strategies to accelerate the uptake of Artificial Intelligence across industry and science, pairing deployment in key sectors with a research push anchored by a new European institute. The plans introduce alliances, observatories, funding and skills measures to keep Europe competitive and compliant.

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