Online dating may have streamlined the search for love, but finding meaningful connections remains a challenge, prompting a surge in the use of artificial intelligence-powered dating assistants. According to a recent Match.com and Kinsey Institute study, a quarter of singles—nearly half among Gen Z—now utilize artificial intelligence tools to boost their dating efforts, marking a remarkable 333% increase from the previous year. Social health expert Kasley Killam sees this as a natural evolution, with artificial intelligence being applied across countless personal domains and digital dating becoming ripe for technological intervention.
To address the frequent hurdles of messaging and conversation, platforms like Rizz and Keepler are providing on-demand artificial intelligence coaching. Rizz, an app tailored towards charisma—or ´rizz´ in Gen Z slang—offers round-the-clock guidance, analyzing uploaded chat screenshots and generating suggested replies using generative artificial intelligence models. The tool personalizes advice based on user style and has attracted around 10 million predominantly younger users. Keepler tackles the thorny issue of ´ghosting´ by deploying its relationship guide, Keri, which crafts considerate messages for ending exchanges or provides constructive feedback to the ghosted. According to Keepler CEO Rachel Abramowitz, the app aims to support users´ social goals rather than provide therapy, creating a sense of objective companionship and advocacy through artificial intelligence.
Legacy dating apps are following suit, with Hinge and Grindr both rolling out artificial intelligence features to enhance user experiences. Hinge, for instance, introduced ´Prompt Feedback,´ which offers instant evaluation of user profiles as details are entered. However, the proliferation of artificial intelligence-driven messaging raises authenticity concerns. Some users admit that their dates grow wary upon learning about artificial intelligence guidance in conversations, yet believe the technology is helpful for breaking the ice and gaining confidence. Experts caution about overreliance, emphasizing that artificial intelligence should supplement, not substitute, genuine human interaction. If used thoughtfully, artificial intelligence dating assistants can serve as valuable tools for initiating connection in an increasingly digital social landscape.
