Running a small business requires juggling many roles and tasks. The article draws on a U.S. Chamber report to note that almost one in four small businesses have adopted Artificial Intelligence, citing improvements in marketing and communications. The piece frames Artificial Intelligence as a practical, operational tool that can save time, optimize resources, personalize customer experiences and surface market trends that help small firms compete.
Several local examples illustrate those benefits. Hrag Kalebjian of Henry’s House of Coffee uses Artificial Intelligence for Search Engine Optimization to craft product descriptions that meet business criteria and perform well on search. Kalebjian also relies on Artificial Intelligence analytics to understand customer lifetime value, acquisition costs and cohort-specific discounting. Customized chatbots and configurable prompts let him view insights from different perspectives such as marketing or finance, helping the roaster make targeted marketing and customer service decisions.
Kim Cook and her family at Something Sweet COOKie Dough apply tools including ChatGPT for marketing, social content and copy, while Shopify supports inventory and financial workflows. Their co-manufacturer uses Artificial Intelligence to scale ingredients and reduce waste. Austin Milliken of Aureate Capital highlights Artificial Intelligence as a way to accelerate research, prepare marketing and pitch materials, and facilitate secure file sharing and transactions through integrations with DocuSign and Dropbox. Across these use cases, Artificial Intelligence is credited with making small operations more nimble, expanding reach and enabling faster, data-driven decisions.
The article concludes that small businesses adopting Artificial Intelligence tend to see increased growth and profitability and are better positioned to compete. It cites the U.S. Chamber report Empowering Small Business: The Impact of Technology on U.S. Small Business and lists Information Source: US Chamber of Comerce as the source for many of the findings.
