Micron announced it will exit its Crucial consumer business, ending retail sales of Crucial-branded SSDs and memory modules at major stores and online retailers. The company said it will continue shipping Crucial products through fiscal Q2 2026 (ending February 2026), after which the Crucial brand will no longer operate in the consumer channel. Micron also confirmed that warranty coverage and product support will remain in place for existing customers during and after the phase-out.
Micron described the decision as a strategic reallocation of manufacturing capacity driven by surging Artificial Intelligence-related demand in the data center. The company said it must shift capacity toward higher-margin enterprise and hyperscale customers and segments with stronger long-term growth in memory and storage rather than competing in the consumer market. Micron indicated it will continue to sell Micron-branded enterprise SSDs and memory through its commercial channels while winding down consumer-facing Crucial operations.
Crucial, known for SSD families such as the MX and P-series and for its long-running line of desktop and laptop DRAM modules, has been part of Micron’s portfolio for nearly three decades. Micron said it intends to limit workforce disruption by redeploying affected employees into open internal roles wherever possible. The company also noted recent commercial momentum tied to data center products, including secured HBM3E contracts with NVIDIA and AMD and an expectation to sample HBM4 next year, as context for the shift in focus and capacity allocation.
