An Indian government panel has proposed requiring Artificial Intelligence companies to pay content creators a share of revenue when their work is used to train models. The proposal explicitly targets the data practices of OpenAI and Google, signaling regulatory scrutiny of how large technology companies collect and use third party material for model training. The panel’s recommendation frames compensation for creators as a mechanism to address perceived imbalances between source creators and the companies building models from their work.
The suggestion to route a share of model-related revenue back to content creators would represent a structural shift in how training data is valued. Under the proposal, companies that rely on externally produced content to train large models could face new obligations to identify contributors and deliver financial compensation tied to use. That would likely prompt companies to reassess contracts, licensing practices and data sourcing strategies, and to build tracking or attribution processes to determine when creator material has contributed to model outputs.
The panel’s move places India among jurisdictions considering direct financial obligations tied to model training and content use. Targeting prominent firms underscores the scale of the issue and may accelerate discussions between platforms, creators and regulators over standards for transparency, licensing and remuneration. The proposal does not yet specify implementation details in public reporting, but it sends a clear signal that regulators are exploring mechanisms to rebalance economic value from artificial intelligence systems toward the original creators of training material.
