Artificial intelligence is rapidly changing the face of hospitality marketing, offering a new level of speed, automation, and personalisation to restaurants, hotels, and pubs. Over 80% of UK marketers are already integrating artificial intelligence into their digital strategies, leveraging it for tasks such as content creation, SEO, data analysis, and social media management. For many in hospitality, artificial intelligence accelerates content production, enables smarter decision-making, and lets marketers focus on creativity rather than repetitive processes.
Email marketing stands out as a key area where artificial intelligence delivers measurable results. Tools like Mailchimp, Seventh Sense, and Klaviyo automate customer journeys, behavioural triggers, dynamic content generation, and A/B testing. Operators report up to a 29% increase in open rates and 45% higher conversion when using artificial intelligence-powered segmentation and personalisation. Automated workflows efficiently manage welcome emails, birthday promotions, and retention campaigns, saving marketers as much as 12 hours per week. Restaurant patrons are increasingly open to artificial intelligence-enhanced reservation systems, though adoption still lags behind consumer readiness.
On social media, artificial intelligence is ramping up the speed and sophistication of content ideation, visual design, caption writing, and community engagement. Platforms like ChatGPT, Jasper.ai, Canva Magic Studio, and Adobe Firefly empower marketers to quickly generate platform-specific posts, suggest optimal posting times, and analyse trending hashtags. Automated customer interaction and review responses improve service and maintain brand consistency across channels. Emerging uses include artificial intelligence-generated video content for platforms such as TikTok, predictive trend analysis, and seamless integration of social commerce.
Within SEO, artificial intelligence transforms keyword research, content gap analysis, local optimisation, and technical audits. With tools like SEMrush and Surfer SEO, venues can uncover niche keyword opportunities, improve local search relevance, and predict future content performance based on in-depth search data analysis. Hospitality marketing teams can outperform larger competitors in organic search without the need for extensive manual research or specialist staff.
Despite its advantages, artificial intelligence does not replace human insight. Experts highlight the need for industry experience to guide tool selection, strategy, and maintain authentic engagement. Hospitality marketing thrives on a combination of machine efficiency and human creativity. Agencies like Brew use artificial intelligence as a co-pilot—blending advanced automation with strategic know-how to deliver memorable campaigns and genuine customer connection. As adoption grows, hospitality brands are encouraged to test, learn, and integrate artificial intelligence thoughtfully, ensuring technology enhances rather than replaces the human element in marketing.
