Generative artificial intelligence is gaining substantial traction in Switzerland’s business landscape, according to the AI Barometer Study 2025 led by ZHAW and VOICETECHHUB. The research surveyed around 140 companies from various sectors and found that 67 percent of employees feel familiar with generative artificial intelligence, while 80 percent report personal usage. Noteworthy is that 43 percent actively employ the technology in their daily professional routines, reflecting deep integration into workflow processes.
The study reveals overwhelmingly positive attitudes toward ongoing adoption, with 98 percent intending to continue using generative artificial intelligence. Swiss professionals see clear benefits, highlighting productivity gains (85 percent) and everyday usefulness (83 percent) as major advantages. Key application areas include text creation (85 percent), personalized content (79 percent), and support for multilingual communication or translation (78 percent). Furthermore, generative artificial intelligence is associated with fun and entertainment by the majority, and 79 percent of users describe the learning curve as easy.
Despite enthusiasm, concerns about reliability, trustworthiness, and security remain. While 68 percent regard generative artificial intelligence as helpful, only 40 percent express confidence in its reliability, and the rates drop further for trustworthiness (21 percent) and security (20 percent). The report outlines that for companies to fully harness generative artificial intelligence, there must be clear organizational responsibilities, transparent communication, ongoing training, and an innovation-friendly culture. The surveyed companies ranged in size from small firms to enterprises with more than 1,000 employees, cutting across prominent industries like marketing, IT, and research and development. Backed by various Swiss institutions, the findings emphasize that generative artificial intelligence has moved beyond fleeting hype and is setting the stage for permanent transformation within the Swiss economy.
