The European Union´s Artificial Intelligence Act, a wide-ranging legislative framework, has officially entered into force. This regulation adopts a prescriptive approach, setting out stringent requirements for a variety of Artificial Intelligence systems, including specific rules for generative Artificial Intelligence models. These sector-specific provisions are scheduled to apply from August 2025, giving companies a window to adapt to the new rulebook before penalties for non-compliance take effect.
Unlike the EU, the United Kingdom is taking a markedly different approach to Artificial Intelligence regulation. Rather than introducing a single overarching law, UK authorities are focusing on a flexible, sector-led framework. This strategy relies on existing regulators to apply and update guidance as Artificial Intelligence technologies evolve, aiming to encourage innovation while managing associated risks. This pragmatic stance is intended to avoid the potential stifling effects of overly rigid or prescriptive regulation.
The divergence in regulatory strategies between the EU and UK signals a complex compliance landscape for organizations operating internationally. Firms will need to carefully monitor developments and adapt their Artificial Intelligence governance and compliance programs accordingly. As enforcement dates approach and regulatory expectations crystallize, businesses using or developing Artificial Intelligence will be under increased scrutiny regarding transparency, data usage, accountability, and risk management, with significant penalties for non-compliance in the EU and ongoing requirements in the UK.
