Artificial intelligence is radically reshaping industries, offering both unprecedented opportunities for innovation and efficiency as well as significant challenges. As businesses face a landscape overflowing with bold claims and fast-evolving technologies such as generative artificial intelligence, Roland Berger advocates for a practical, impact-driven approach. The key, they say, is for organizations to target clearly defined business outcomes, prioritize a strategic artificial intelligence focus, and conduct honest assessments of their readiness and core use cases. This empowers companies to confront immediate obstacles while positioning themselves to exploit future opportunities and thrive amid disruption.
Roland Berger leverages its proprietary act.AI suite of methodologies and insights into industry-specific dynamics to help companies evolve with artificial intelligence successfully. Strategic use of artificial intelligence, according to the firm, can transform entire business models by enabling rapid innovation, driving operational efficiency, and fostering smarter collaboration. The aim is not just technological adoption but broad organizational transformation. This encompasses recalibrating processes, embracing change management, and addressing risks that range from regulatory compliance and IT security to talent shortages and ethical considerations.
Case studies and research highlighted by Roland Berger reveal how artificial intelligence can streamline automation, drive predictive analytics, bolster cybersecurity, optimize supply chains, accelerate research and development, and enhance sustainability efforts. Emerging topics, such as the convergence of quantum computing with artificial intelligence and the growing influence of generative models in procurement and pricing, point toward a future where careful integration—not hype—produces enduring value. Additional Roland Berger publications discuss the organizational, societal, and technological shifts underway, urging leaders to embrace a measured yet forward-thinking approach that incorporates change management and technological readiness for sustainable advantage.
