Adobe Inc. has unveiled a suite of updates to its Artificial Intelligence-powered creative offerings at the Max London creativity conference, introducing new Firefly generative models and a comprehensive Firefly web app. The refreshed Firefly app aims to streamline AI-assisted content creation and production, enabling users to generate and edit images, video, audio, and vector graphics through a single platform. The app is fueled by Adobe´s own Firefly generative models, promising commercially safe outputs for professionals and creators alike.
Among the highlights are the releases of Firefly Image Model 4 and the premium Firefly Image Model 4 Ultra. Model 4 is touted as Adobe´s fastest and most controllable generative model, capable of creating photorealistic imagery at 2K resolution with enhanced options for camera angles, zooming, and speed control. The Ultra variant is designed to render intricately detailed scenes, meeting the needs of projects that demand precise, high-resolution visuals. Additionally, the Firefly Video Model, previously in public beta, is now generally available, allowing users to generate 1080p video clips from text prompts and images, modify video content, and develop custom motion graphics from simple descriptions.
Adobe´s innovation extends to vector and graphic design with the new Text-to-Vector tool, powered by the Adobe Vector Model. This feature empowers designers to transform everyday language prompts into fully editable vector-based artwork, logos, icons, and packaging graphics. Furthermore, Adobe has initiated integration of select third-party generative models, including capabilities from OpenAI, Google, and Black Forest Labs, with plans to broaden its portfolio through collaborations with Fal.ai, Ideogram, Luma, Pika, and Runway.
To address content attribution and creator rights, Adobe also announced the public beta of Content Authenticity, a free tool that attaches robust Content Credentials to digital works. These credentials embed persistent metadata, supporting attribution, linking to creator profiles, and conveying preferences regarding Artificial Intelligence-generated content use. Adobe positions this feature as a step toward fostering a transparent and creator-friendly digital ecosystem, automatically labeling all AI-generated content created with Firefly or partner models.
