Accenture buys generative Artificial Intelligence business

Accenture has agreed to acquire NeuraFlash, a generative Artificial Intelligence consulting company, for an undisclosed sum subject to customary closing conditions. The deal will add about 510 staff and bolster Accenture’s Salesforce and managed services capabilities.

Accenture has agreed to acquire NeuraFlash, a generative Artificial Intelligence consulting company, for an undisclosed amount subject to customary closing conditions. The firm said the acquisition will strengthen Accenture’s Salesforce generative Artificial Intelligence and managed services capabilities by integrating NeuraFlash’s specialist offerings into its Salesforce Business Group.

Under the deal, 510 staff at NeuraFlash will join Accenture, with the majority based in North America and additional employees in Colombia and India. NeuraFlash is based in Massachusetts and was founded in 2016. The company specialises in applying generative Artificial Intelligence in complex business processes, agentic programs, analytics, change management and ongoing managed services.

Accenture highlighted NeuraFlash’s Salesforce and Agentforce implementation experience and its Amazon Web Services capabilities, which the seller has used to deliver personalised contact centre experiences with machine learning and generative Artificial Intelligence. Stephanie Sadowski, senior managing director and Salesforce Business Group global lead for Accenture, said the acquisition will significantly enhance the company’s agentic Artificial Intelligence capabilities and improve its ability to serve the mid-market in alignment with Salesforce’s strategic direction. T Brett Chisholm, chef executive and co-founder at NeuraFlash, said joining Accenture will allow the business to scale, amplify its global impact and expand its generative Artificial Intelligence capabilities to create new avenues for innovation.

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