Google is rolling out a suite of new Artificial Intelligence-powered capabilities to its Search platform, targeting primarily users subscribed to premium AI tiers. The main highlights include the integration of Gemini 2.5 Pro into AI Mode, broadening access to Deep Search for in-depth research, and an innovative tool that enables Search to call local businesses on behalf of users. These features aim to transform Search from a traditional query engine into a more dynamic assistant for complex needs and everyday tasks.
The Gemini 2.5 Pro upgrade takes center stage in AI Mode. Unlike the basic assistant, Gemini 2.5 Pro supports far more advanced use cases—from handling intricate reasoning challenges and solving math problems to providing assistance with coding tasks. Users can switch between the default and Pro options via a drop-down menu in Search, enabling tailored responses based on the complexity of their queries. This marks a shift toward flexible, user-driven AI experiences within the familiar Search interface.
Another major addition is the expansion of Deep Search, a premium feature built atop the Gemini 2.5 Pro model. Deep Search conducts hundreds of related queries in the background, scours the web, and compiles a comprehensive summary with sources for topics that require thorough research—such as job planning, financial analysis, or significant life decisions. Currently, this tool is limited to U.S.-based AI Pro and AI Ultra subscribers part of the AI Mode Labs experiment, though Google signals further rollout in the future.
Perhaps the most immediately practical new function is the business-calling feature. Users searching for services like ´dry cleaners near me´ may see an option labeled ´Have AI check pricing.´ When selected, Google´s system automatically contacts listed businesses, gathers details on pricing and availability, then summarizes the findings within Search. This removes the need for direct calls, simplifying consumer research and streamlining booking for businesses. While available to all U.S. users, premium subscribers enjoy higher usage limits for this automation. Businesses maintain control over their contact preferences via their Business Profile settings.
All these updates reflect Google’s accelerated push to infuse core products like Search with powerful Artificial Intelligence tools. Though the most advanced features are initially gated for paying subscribers, Google plans a broader release over time. The evolution of AI Mode, powered by Gemini models, signals a future where Search acts less like a static web index and more as an interactive, decision-supporting agent that can conduct research, make calls, and anticipate users’ needs.
