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After enduring twin strikes in 2023 that hampered its recovery from the Covid-19 pandemic, Hollywood is shifting its approach to Artificial Intelligence, with the emergence of ´clean Artificial Intelligence´ firms such as Asteria and Flawless AI signaling a new, more ethically minded phase for the industry. While anxieties and uncertainties remain following hard-fought negotiations by the Writers Guild of America and SAG-AFTRA over studio and streamer use of Artificial Intelligence, these companies are seeking to offer clarity and assurance to creatives about the patent and ownership ramifications of machine-generated content.
Both Asteria and Flawless AI position themselves as providing ethically sound solutions that respect intellectual property rights and human oversight. Their frameworks aim to build trust with creatives by emphasizing transparency, accountability, and compliance with existing legal frameworks, a sharp contrast to earlier practices seen as opaque or exploitative. This approach is showcased amid a climate where anxiety about job automation, digital likeness rights, and creative credit remain prevalent among filmmakers, actors, and writers.
The article suggests that, although industry skepticism persists, the notion of ´clean Artificial Intelligence´ could pave a path for Hollywood that balances technological adoption and artistic integrity. Companies like Asteria and Flawless AI are striving to set industry standards for responsible Artificial Intelligence usage, advocating for collaboration rather than confrontation between technology providers and creative professionals. The ongoing evolution of Artificial Intelligence integration in entertainment will likely depend on continued dialogue, ethical leadership, and regulatory guidance as the sector seeks to embrace innovation without sacrificing foundational creative values.
