as artificial intelligence shifts into day-to-day business use, the article contrasts two rising approaches: generative artificial intelligence, which creates original text, images, audio, video, and code, and agentic artificial intelligence, which pursues goals, makes autonomous decisions, and adapts to changing environments. the piece notes adoption figures that illustrate their market presence: over 78% of companies now use generative artificial intelligence in at least one business function, and nearly 30% report deploying agentic artificial intelligence.
the article breaks down key features and examples of each approach. generative artificial intelligence is described as pattern-driven content generation and analysis, powering tools such as ChatGPT and plugins like Figma’s AI features, which the article says have driven a 30% productivity increase for teams. reported usage among content creators includes 83% who incorporate artificial intelligence into workflows, with 38.7% using it throughout and 44.2% using it in parts. agentic artificial intelligence is framed around autonomous decision-making, goal orientation, self-learning, and proactive problem solving. examples include autonomous agents and voice assistants (noted at over 8.4 billion devices in use worldwide), robotics such as the da Vinci surgical system (about 2.63 million U.S. procedures last year and more than 14 million globally), and self-driving services: Waymo reportedly provides over 250,000 paid robotaxi rides per week while Tesla runs a small robotaxi pilot in Austin with about 10 to 12 vehicles and a safety operator onboard.
a comparative table in the article summarizes differences: generative artificial intelligence focuses on content creation, leverages GANs and transformer models, and responds to prompts; agentic artificial intelligence focuses on goal-driven tasks, uses reinforcement learning and sensor fusion, and operates independently after setup. the article also highlights responsibility and governance, quoting Sundar Pichai on the significance of Artificial Intelligence and calling for ethical, transparent, and accountable development as these capabilities converge and are applied across healthcare, manufacturing, logistics (with FedEx noted as a user of agentic systems), and other industries.