Microsoft has launched Bing Video Creator, a mobile-only feature in its Bing app for iOS and Android, allowing users to generate five-second videos from ordinary text prompts using OpenAI´s advanced Sora generative video model. Previously limited to paid OpenAI customers, Sora is now available to the public at no cost through Bing, marking a significant milestone in democratizing Artificial Intelligence-powered video creation. The app lets users produce short, vertical-format video clips ideal for social media, such as TikTok, Instagram Stories, and YouTube Shorts, with no upfront subscription required and straightforward access for anyone with a Microsoft account.
Bing Video Creator operates by transforming detailed user prompts into vivid, dynamic clips—showcasing Sora’s ability to render coherent motion and lifelike scenes. Users get ten free “fast” video generations, with additional fast generations available via Microsoft Rewards points, while standard (slower) generations remain unlimited and free. Videos are stored on Microsoft’s servers for up to 90 days before automatic deletion, encouraging prompt user downloads. As of June 2025, the tool supports only vertical 9:16 video (480×854 pixels, five seconds, silent), but Microsoft has announced future plans for horizontal (16:9) support and desktop/browser integration. Notably, Sora outputs silent videos, so any sound effects or music must be added by users in post-processing—a key distinction from competitors like Google Veo 3, which can generate synchronised audio but remain behind paywalls.
Microsoft’s move extends powerful Artificial Intelligence video tools to consumers, small businesses, educators, and casual creators who previously lacked access due to cost or technical complexity. Early adoption has included marketing campaigns, classroom e-learning materials, and personal greeting animations; the tool’s speed and ease of use make it ideal for viral content and quick visual brainstorming. However, as with all generative Artificial Intelligence, the feature raises concerns regarding misinformation, deepfakes, stereotyping, and copyright—issues that Microsoft addresses through prompt moderation and clear content policies, although the challenge may grow as the model’s fidelity and format options improve. The integration of Bing Video Creator aligns with Microsoft’s broader strategy of embedding Artificial Intelligence across its ecosystem via strategic partnerships with OpenAI (also powering DALL·E in Bing, Copilot in Office, and more), setting the stage for ongoing competition with rivals like Google, Meta, and Kuaishou.
By lowering the barriers to Artificial Intelligence video creation, Microsoft not only fuels innovation in digital content but also positions Bing and its mobile ecosystem at the centre of the next wave in generative media. As the company readies desktop access, longer formats, and audio features, casual and professional users alike stand to benefit from a versatile, no-cost generative video toolkit that takes storytelling and creativity into uncharted territory.
