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At its Google I/O 2025 keynote, Google introduced Flow, a powerful new generative video tool designed to push the boundaries of creative production using Artificial Intelligence. Powered by the latest Veo 3 and Imagen 4 models, Flow sets out to distinguish itself from competitors such as OpenAI´s Sora by natively integrating both video and audio generation. During the live demonstration, Google showcased how simple text prompts like ´an older man driving a convertible through the desert´ can result in coherent cinematic sequences, complete with consistent characters, settings, adjustable camera angles, and the ability to seamlessly extend scenes.
Google positions Flow as an ´Artificial Intelligence filmmaking tool built for creatives, by creatives,´ with the goal of amplifying—rather than replacing—human artistry. The system is engineered to handle tedious technical details behind the scenes, freeing users to focus on storytelling and high-level creative decisions. Notably, Google´s own narrative is reinforced by firsthand collaborations with established filmmakers, including Darren Aronofsky, who premiered short films crafted with Flow during the event.
Beyond video generation, Flow offers an extensive suite of post-production tools within an integrated platform—enabling easy editing, project organization, and narrative fine-tuning. Google´s Gemini suite powers collaborative features, such as in-the-moment script editing and dynamic scene modifications, supporting even complex creative ideas like orchestrating a dramatic car chase or completely altering ongoing scenes. Veo 3 brings high-fidelity video capability, while Imagen 4 handles sophisticated text rendering, typography, and visual design—improving the viability of Artificial Intelligence-generated visuals for advanced uses like film titles or presentations.
Flow is immediately available via the Gemini app, but access is divided into subscription tiers: Flow is featured as a marquee offering in Google AI Ultra, a new premium Artificial Intelligence subscription plan, while Pro users receive a version running on the slightly older Veo 2 model. The launch underscores Google´s deepening commitment to Artificial Intelligence-driven creative tools and sets a new benchmark in the rapidly evolving world of generative video technology.
