Skip to content
The EU Artificial Intelligence Act, hailed as the world’s first comprehensive regulation targeting artificial intelligence, is ushering in major changes for the pharmaceutical and life sciences sector. While the regulation aims to safeguard citizens’ fundamental rights, industry leaders anticipate considerable challenges as companies align their business processes and development pipelines to meet the new legal framework. Pharmaceutical giants such as Eli Lilly, Sanofi, and BioNTech have already integrated artificial intelligence into critical areas like drug discovery, partnering with technology leaders including NVIDIA to drive innovation. Despite these advances, concerns about regulatory clarity and business impact are coming to the forefront as implementation deadlines draw closer.
The Act, published in July 2024 and set for full enforcement by August 2026, classifies artificial intelligence use in four risk tiers: unacceptable, high, limited, and minimal. Systems deemed to pose unacceptable risks, such as manipulative technologies or certain biometric identifiers, are banned, while most business applications fall into high or limited categories, facing rigorous compliance requirements. Organizations developing high-risk artificial intelligence systems have until August 2027 to comply, with heavy penalties—up to €35 million or 7% of global revenue—threatening noncompliance. Industry experts such as Leon Doorn of the Dutch Standardisation Institute highlight that although the Act aligns well with the existing Medical Device Regulation (MDR) at a legislative level, practical regulatory integration is far from seamless and introduces significant operational complexities.
The interplay between the new Act and MDR poses both opportunities and obstacles for pharma. Achieving compliance with both regulations could grant companies a positive public image, akin to the reputational benefits of obtaining the MDR’s CE mark for medical devices. However, experts including Fernando Benito of Custom Surgical and Sridevi Nagarajan, formerly of AstraZeneca, caution that regulatory overlap might inhibit innovation, particularly for startups that may now face steeper barriers and delayed market entry compared to their American counterparts. Even so, the risk-based approach and harmonization potential are expected to foster greater trust among consumers and investors. Despite worries over regulatory burden, thought leaders believe early compliance with the EU framework could give European firms a global competitive edge, especially as international artificial intelligence regulations begin to converge, following the precedent set by the EU’s GDPR. The consensus among experts is clear: the future of pharmaceutical artificial intelligence depends on careful navigation of these new legal landscapes, with the EU AI Act setting a historic precedent for global governance.
